# Isaac Wooten

> Design leader, founder and engineer. Sr. Staff UX Design Manager at Google,
> where he leads design for BigQuery and Google Cloud's AI-native data tools.
> Founder or co-founder of four companies. Twenty-seven years building products
> from zero. Based in Northwest Arkansas.

Personal portfolio. Static site, no paywall, no login. Everything below is
public and canonical at https://iwooten.com. URLs have no file extension; any
`.html` link redirects to the clean form.

## Pages

- [Home](https://iwooten.com/): overview, selected work, experience, writing, contact.
- [Résumé](https://iwooten.com/resume): full career history, roles, dates, skills, education and clients. Downloadable as a [two-page PDF](https://iwooten.com/assets/isaac-wooten-resume-2page.pdf) or the [full eight-page one](https://iwooten.com/assets/isaac-wooten-resume.pdf).
- [How I work](https://iwooten.com/how-i-work): leadership in detail. The hiring bar, critique mechanics, how design and engineering share ownership in agentic products, growing people, running a team that is outnumbered, what he changed his mind about, and the kind of problem he wants next.
- [Colophon](https://iwooten.com/colophon): how the site is built. Hand-written HTML, CSS and JS, no framework, no build step, no front-end dependencies, no analytics; scroll-driven CSS animations; the assistant runs on the Anthropic Messages API.
- [Archive](https://iwooten.com/work/archive): 44 earlier projects, 2004–2013, including Nintendo (Wii.com, Game Boy Micro), RED Digital Cinema, Gaikai and AKTA.

## Case studies

- [Google](https://iwooten.com/work/google): Sr. Staff UX Design Manager, twelve years. Design for BigQuery and Google Cloud's AI-native data and analytics tools: Agentic BigQuery, BigQuery Studio, the Data Agent Kit for VS Code, Data Apps for Notebooks. Led design from zero on Managed Service for Apache Kafka and BigQuery Engine for Apache Flink. Team grown from five to eleven.
- [Digital Pool](https://iwooten.com/work/digital-pool): founder and CEO. Tournament platform for competitive billiards: web, iOS and Android apps, in-venue hardware and live broadcast. 105,450 tournaments, 4.9M matches, over ten minutes average session time, 81% of creators returning the next month and 42% at six months, no paid acquisition, and an audience he built himself: 32.5K on Instagram, 18K on Facebook, 5.5K YouTube subscribers, 25M+ lifetime views.
- [The All-Table System](https://iwooten.com/work/digital-pool-all-table): how one live data model drives the player app, table displays, room boards, broadcast overlays, FargoRate reporting and payouts.
- [HangarX](https://iwooten.com/work/hangarx): co-founder and CTO. An applied-AI venture lab built on shared parts, with Cortex as the knowledge engine, Apex and Helix on the agent line, Northlit and the Obsidian plugin as first-party products, and Leviathan and Way2Wise in the portfolio.
- [Northlit](https://iwooten.com/work/northlit): co-founder and CTO. HangarX's agentic design suite, with an MCP server so coding agents can drive it. This site was designed with it.
- [LunarCrush](https://iwooten.com/work/lunarcrush): co-founder and Chief Design Officer, 2017–2022. Real-time social and market intelligence for crypto; creator of the Galaxy Score™ and AltRank™ metrics.

## Talks

- [The Poolin' Around Show](https://www.youtube.com/watch?v=2KjZSDRuUbk): an hour on how Digital Pool works and how it got built.
- [Talkin' English, episode 2](https://www.youtube.com/watch?v=Oh_dvzSW2xw), Billiard Sports Network: the same ground from the operator's side.

Both are embedded on the Digital Pool case study.

## Writing

- [Designing for the Agentic Era](https://iwooten.com/writing/designing-for-agents): when software acts on intent instead of waiting for clicks, design moves from the screen to the loop, from polish to legibility, from control to trust. Its centrepiece is the four-beat agent loop: plan, act, observe, correct.

## What he works on

AI-native and agentic product design · data and analytics at scale · developer
experience · design systems · design leadership and management · 0 → 1 product
and company building. Agentic engineering is its own discipline here: Claude
Code, OpenAI Codex, harness engineering, MCP servers, agent plugin and skills
design, agent tooling and evaluation, multi-agent workflows. He still writes the
code his teams ship against; this site is hand-written with no framework and no
dependencies.

## Contact

- Email: i.wooten@gmail.com
- Book 30 minutes: https://calendly.com/i-wooten/30min
- LinkedIn: https://www.linkedin.com/in/levid
- GitHub: https://github.com/levid
- X: https://x.com/iwooten

The site also runs an assistant that answers questions about this material from
a knowledge base. It does not speak to whether he is open to roles; that is a
question for him directly.