ISAAC WOOTEN
Digital Pool
The scoreboard for competitive pool. Software, apps, hardware and streaming.
From one tournament in 2020 to 105,450. 4.9M matches scored live, with results reported to FargoRate and events like the World Pool Championship on the platform.
Brand system
Logo system, product surfaces, print, packaging and out-of-home for Digital Pool. Tap any tile to open the gallery.
Brand world · rendered in Northlit from the locked brand DNA
In the room
The product on the floor: table displays, the room board, broadcast and the operator desk at events like the US Open and the Derby City Classic.
From a 2011 iPhone scoring app to a company thousands of players rely on every week.
Running it
Role
Digital Pool is a company, not an app: a tournament platform, native apps, custom hardware and live streaming for competitive billiards.
As founder and CEO I set direction, design the product and build across the stack. A team of seven, thousands of events a month, and a household name in billiards. Beyond software: an ad network I built serves ~19M impressions a year, and permanent all-table scoring and streaming hardware is going into pool rooms around the country.
Platform & Software
The tournament engine: live scoring, brackets, table assignments, FargoRate reporting, payments and predicted match times.
Apps
Web, iOS and Android, kept in sync for players and operators.
All-Table System
In-venue displays that put live scores on every table.
Broadcast & Streaming
Live overlays, multi-table boards and stat sheets, used on the World Pool Championship and World 10-Ball Championship.
Numbers
Scale says the thing is old. These say it works.
One tournament in 2020. Thousands a month now, across the US, Vietnam, Canada and Taiwan, run by 6,000+ tournament directors and 900+ league operators in 1,300+ rooms with tables.
Scope
Live scoring & brackets
Real-time match scoring with brackets that update as results come in.
Table assignments & alerts
Automated table assignments with text notifications so players know exactly when and where they're up.
Automatic FargoRate reporting
Results report straight to FargoRate, no manual entry for operators.
Digital payments
Entry fees and payouts handled in-platform.
AI-predicted match times
Models estimate when each match will start, so players can plan their day.
Cross-platform
One product across web, iOS, and Android, kept in sync.
- Web · iOS · Android
- Real-time scoring & brackets
- Notifications & messaging
- Digital payments
- FargoRate integration
- AI match-time prediction
- Product design
- Full-stack engineering
Reach
A platform nobody has heard of does not run tournaments. I built the audience alongside the product, so the channels are ours and the reach is not rented. The ad network that keeps the free tier free runs on top of it.
On the record
Two interviews with the billiards press, talking through how the platform works and how it got built.
Next
Rebuilding Digital Pool AI-native, with prediction and automation in the core rather than bolted on.
Visit digitalpool.com ↗