ISAAC WOOTEN
Northlit
Explore distinct directions. Build your favorite. HangarX’s AI design suite.
This site is the proof. Its direction was explored, chosen, prototyped and handed off in Northlit, then built by hand in a day.
Brand system
Logo system, product surfaces, print, packaging and out-of-home for Northlit. Tap any tile to open the gallery.
Brand world · rendered in Northlit from the locked brand DNA
How it works
Northlit turns a brief into a board of distinct directions, keeps them on brand, and builds the one you pick into a working prototype.
01. Bring the brief
Start with an idea, references or a brand. Brand DNA is extracted once and locked, so every generation stays on brand.
02. Explore directions
A board of divergent directions instead of one guess. Compare, add more, spin variations.
03. Build and edit
Build the chosen direction into a responsive prototype. Ask for changes in plain language. Every edit is a version you can revert.
04. Hand off
Export a design contract, tokens and markup, or run the whole loop from Claude Code or Cursor over MCP.
Point it at a brand
The hardest thing to fake is a brand you do not own. Northlit reads a brand's public surface, extracts its DNA — palette with roles, type stack, voice, layout posture, the anti-defaults — locks it, and then produces a complete brand book against it: nineteen artifacts, from logo construction and a type specimen through app icons, data visualisation, packaging and environmental signage.
As a test I pointed it at Google Cloud, a brand with a large, well-documented and entirely public identity, and nothing of mine in it. It came back with the palette, the geometric-sans type stack, the layout posture down to dark full-bleed bands break the white flow, and the anti-defaults that matter — colour stays in the mark, links and accent graphics, never in body text or backgrounds. That last one is the kind of rule a brand guardian would write and a generator usually misses.
A Northlit-generated interpretation of a public brand, not Google's brand guidance, and not affiliated with Google.
Read the Google Cloud brand book ↗Start where a creative director starts: with divergence.
Northlit, the idea
Role
Most AI design tools give one answer and make you prompt toward taste. Northlit starts with divergence: compare distinct directions side by side, pick one, build it. The prototype carries the direction’s type, color, spacing and motion into real markup, with a design contract and tokens for engineering or a coding agent.
Built at HangarX, where I’m co-founder and CTO. I lead it end to end: product direction, design system, front end and the MCP server that lets coding agents use it. It’s the tool I wanted after twenty-five years between the canvas, the codebase and the company.
- Product strategy & 0 → 1
- AI product design
- Design systems & tokens
- Front-end engineering
- Agent tooling (MCP)
- Brand systems
Next
Northlit is live. Start a design, or connect it to your coding agent.
Visit northlit.ai ↗